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MOREYOGA PRIVACY POLICY

Effective Date: 28 February 2025
Last Updated: 28 February 2025

MoreYoga, operated by MoreFit Ltd, is committed to protecting your privacy and ensuring transparency in how we collect, use, and share your personal information. This Privacy Policy outlines our data practices and your rights concerning your information.

1. KEY TERMS

  • Controller: MoreFit Ltd, determining how and why personal data is processed.
  • Processor: A third party processing personal data on our behalf.
  • Personal Data: Any information that can directly or indirectly identify an individual, such as name, email, or payment details.
  • Sensitive Personal Data: Special categories of data including health information, religious beliefs, or racial/ethnic origin (which we do not collect).
  • Data Breach: Any unauthorised disclosure, loss, or alteration of personal data.
  • GDPR: The General Data Protection Regulation governing data protection in the EU and UK.

2. INFORMATION WE COLLECT

We may collect and process the following personal data:

  • Information You Provide: When you register, make a purchase, book classes, contact us, or subscribe to marketing materials.
  • Transaction Data: Payment details (processed via secure third-party platforms but not stored by us).
  • Technical Data: IP address, browser type, and device information.
  • Usage Data: Interactions with our website, app, and communications.
  • Location Data: If you enable location tracking for app-based check-ins.

3. HOW WE USE YOUR DATA

We process your data to:

  • Provide and manage MoreYoga services, including class bookings and memberships.
  • Communicate with you regarding your account, purchases, and offers.
  • Improve our website, app, and customer experience.
  • Detect and prevent fraud or misuse of our services.
  • Send promotional materials (with your consent, where applicable).

4. DATA STORAGE & SECURITY

Your data is stored securely and processed in compliance with GDPR. While we use industry-standard safeguards, no method of data transmission is completely secure. We advise using strong passwords and avoiding sharing login details.

5. DISCLOSURE OF YOUR INFORMATION

We may disclose your personal data to third parties in the following circumstances:

  • Business Transactions: If MoreYoga is sold, merged, or transfers assets, your data may be shared with potential buyers or investors.
  • Legal Requirements: If required to comply with legal obligations, enforce agreements, or protect MoreYoga’s rights, property, or safety.
  • Fraud & Risk Prevention: Sharing data with companies to prevent fraud and credit risk reduction.
  • Service Providers: Data is shared with trusted partners (e.g., MindBody for bookings, MailChimp for marketing emails) to facilitate business operations.
  • Customer Demographics Analysis: We may use data analytics tools, including Experian, to analyse customer demographics and improve our services. This data is used strictly for internal insights and is not sold or shared with third parties for marketing purposes.

MoreYoga does not sell your personal data to third parties for marketing purposes.

6. YOUR RIGHTS

Under GDPR, you have the right to:

  • Access your data and receive a copy.
  • Correct any inaccurate or incomplete information.
  • Request Deletion (‘Right to be Forgotten’) in certain cases.
  • Object to direct marketing.
  • Restrict Processing in specific circumstances.
  • Withdraw Consent where processing is based on consent.

To exercise these rights, contact privacy@moreyoga.co.uk.

7. COOKIES & TRACKING TECHNOLOGY

We use cookies to:

  • Recognise you when you return to our site.
  • Improve website functionality and user experience.
  • Provide personalised marketing based on browsing behavior.

You can control cookie settings via your browser.

8. THIRD-PARTY LINKS & SERVICES

Our website may link to third-party platforms (e.g., payment processors, social media). These services operate under their own privacy policies, and MoreYoga is not responsible for their data practices.

MindBody (MindBody Inc.) is our Data Processor. MoreYoga stores and processes data using the MindBody platform for all our business activities.
For more details about how MindBody Inc. handles your data please see www.mindbodyonline.com/privacy-policy
To read in more detail about the relationship of us and our Processor please see the Privacy Annex on the MindBody website: www.mindbodyonline.com/terms-of-service/privacy-annex

WHERE YOUR DATA IS STORED

Your data is stored outside of the EEA and is also processed by staff operating outside the EEA who work for us. Such staff may be engaged in, among other things, the fulfillment of your booking, the processing of your payment details and the provision of support services.

By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

For more information about how your data is stored and processed please see https://www.mindbodyonline.com/privacy-policy

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any  responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

9. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Changes will be posted on this page, and significant updates may be communicated via email.

10. CONTACT US

If you have any questions, concerns, or requests related to your data, contact:

MoreYoga (MoreFit Ltd)
24B Quernmore Road, London, N4 4QX
Email: privacy@moreyoga.co.uk