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MOREYOGA PRIVACY POLICY

Effective Date: 30 February 2025
Last Updated: 1 April 2026

MoreYoga, operated by MoreFit Ltd, is committed to protecting your privacy and ensuring transparency in how we collect, use, and share your personal information. This Privacy Policy outlines our data practices and your rights concerning your information.

 

1. KEY TERMS

  • Controller: MoreFit Ltd, determining how and why personal data is processed.
  • Processor: A third party processing personal data on our behalf.
  • Personal Data: Any information that can directly or indirectly identify an individual, such as name, email, or payment details.
  • Sensitive Personal Data: Special categories of data including health information, religious beliefs, or racial/ethnic origin (which we do not collect).
  • Data Breach: Any unauthorised disclosure, loss, or alteration of personal data.
  • GDPR: The General Data Protection Regulation governing data protection in the EU and UK.

2. INFORMATION WE COLLECT

We may collect and process the following personal data:

  • Information You Provide: When you register, make a purchase, book classes, contact us, or subscribe to marketing materials.
  • Transaction Data: Payment details (processed via secure third-party platforms but not stored by us).
  • Technical Data: IP address, browser type, ad click identifiers and device information.
  • Usage Data: Interactions with our website, app, and communications.
  • Location Data: If you enable location tracking for app-based check-ins.

3. HOW WE USE YOUR DATA

We process your data to:

  • Provide and manage MoreYoga services, including class bookings and memberships.
  • Communicate with you regarding your account, purchases, and offers.
  • Improve our website, app, and customer experience.
  • Detect and prevent fraud or misuse of our services.
  • Send promotional materials (with your consent, where applicable).

4. DATA STORAGE & SECURITY

Your data is stored securely and processed in compliance with GDPR. While we use industry-standard safeguards, no method of data transmission is completely secure. We advise using strong passwords and avoiding sharing login details.

5. DISCLOSURE OF YOUR INFORMATION

We may disclose your personal data to third parties in the following circumstances:

    • Business Transactions: If MoreYoga is sold, merged, or transfers assets, your data may be shared with potential buyers or investors.
    • Legal Requirements: If required to comply with legal obligations, enforce agreements, or protect MoreYoga’s rights, property, or safety.
    • Fraud & Risk Prevention: Sharing data with companies to prevent fraud and credit risk reduction.
    • Service Providers: Data is shared with trusted partners (e.g., MindBody for bookings, MailChimp for marketing emails) to facilitate business operations.
    • Customer Demographics Analysis: We may use data analytics tools, including Experian, to analyse customer demographics and improve our services. This data is used strictly for internal insights and is not sold or shared with third parties for marketing purposes.
  • Conversion API / Server Side Tracking: Where consent has been provided through implied opt-in, MoreYoga will send Personal Data such as Email Address, hashed through SHA-256 encryption, before sending to eligible marketing partners. This data is used strictly for measuring the effectiveness of advertising activity.

MoreYoga does not sell your personal data to third parties for marketing purposes.

6. YOUR RIGHTS

Under GDPR, you have the right to:

  • Access your data and receive a copy.
  • Correct any inaccurate or incomplete information.
  • Request Deletion (‘Right to be Forgotten’) in certain cases.
  • Object to direct marketing.
  • Restrict Processing in specific circumstances.
  • Withdraw Consent where processing is based on consent.

To exercise these rights, contact privacy@moreyoga.co.uk.

7. COOKIES & TRACKING TECHNOLOGY

We use cookies to:

  • Recognise you when you return to our site.
  • Improve website functionality and user experience.
  • Provide personalised marketing based on browsing behavior.

8. THIRD-PARTY LINKS & SERVICES

Our website may link to third-party platforms (e.g., payment processors, social media). These services operate under their own privacy policies, and MoreYoga is not responsible for their data practices.

MindBody (MindBody Inc.) is our Data Processor. MoreYoga stores and processes data using the MindBody platform for all our business activities.
For more details about how MindBody Inc. handles your data please see www.mindbodyonline.com/privacy-policy
To read in more detail about the relationship of us and our Processor please see the Privacy Annex on the MindBody website: www.mindbodyonline.com/terms-of-service/privacy-annex

WHERE YOUR DATA IS STORED

Your data is stored outside of the EEA and is also processed by staff operating outside the EEA who work for us. Such staff may be engaged in, among other things, the fulfillment of your booking, the processing of your payment details and the provision of support services.

By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

For more information about how your data is stored and processed please see https://www.mindbodyonline.com/privacy-policy

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any  responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

9. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Changes will be posted on this page, and significant updates may be communicated via email.

10. CONTACT US

If you have any questions, concerns, or requests related to your data, contact:

MoreYoga (MoreFit Ltd)
24B Quernmore Road, London, N4 4QX
Email: privacy@moreyoga.co.uk

 

MOREYOGA COOKIE POLICY

Effective Date: 30 February 2025
Last Updated: 1 April 2026

MoreYoga, operated by MoreFit Ltd, uses cookies and similar technologies including from our partners (together “cookies”). Cookies are small text files placed on your device to store data which can later be accessed and read by the party placing the cookie. Some cookies are strictly necessary for our website and mobile apps to work properly, while others allow us and our partners to enhance your experience, personalise content and adverts across your devices, and provide insights into how our website and mobile apps are being used.

1. COOKIE DEFINITION

Cookies are grouped into 2 core categories: 

  • First Party Cookies: These are set by MoreYoga when visiting our website(s).
  • Third Party Cookies: These are set by our partners with our permission, such as advertising, security and social media partners.

 

2. COOKIE TYPES

Cookies are defined as followed, based on differences in how they operate: 

  • Session Cookies: MoreYoga may use session cookies which will automatically expire and be deleted at the end of your browser session on our website and mobile apps. These are generally used for security purposes or to facilitate your use of our website or mobile apps. For example, MoreYoga may use session cookies to analyse the traffic on our website.
  • Persistent Cookies: MoreYoga may use persistent cookies which will be stored for a longer period depending on the nature of their purpose. For example, persistent cookies are used to remember your preferences and choices when you use our website or for targeted advertising purposes. These cookies can have set expiry times ranging from 24 hours to 1 year, depending on the use case.
  • Server to Server Tracking / Conversion API (CAPI): MoreYoga generate and store an unique identifier through a cookie, when you click a tracking link or are shown an advertisement. When you later make an action such as a website visit or a purchase, the unique identifier is matched. This allows us to monitor the effectiveness of our advertising. Where consent has been provided through implied opt-in, MoreYoga will also enrich this through the use of Personal Data such as Email Address, which is hashed through SHA-256 encryption, before sending to eligible partners. MoreYoga works with Stape as a partner to enable this through a 1st party context with appropriate consent.

 

3. COOKIE CATEGORISATION & PURPOSES

The application of cookies on the MoreYoga website(s) are actioned with the appropriate consent through the use of a CMP (Consent Management Platform). MoreYoga partners with CookieBot to provide this service, where consent can be toggled / updated over time as needed.

From CookieBot’s configuration, MoreYoga defines cookies into 5 core areas. The following is the definition of this and 

  • Necessary: Necessary cookies (or otherwise known as strictly-necessary cookies) help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies. Examples of these vendors include:
      • MoreYoga for Base Workflows on Website
      • Stripe for Payment Processing
      • Captcha for Security / Bot Validation
      • WordPress for Website UX / Design
      • MindBody for Booking / Class Information
  • Preferences: Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. Examples of these vendors include:
      • MoreYoga for Login / User Preferences
      • Stripe for Payment Preferences
  • Statistics: Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. Examples of these vendors include:
      • MoreYoga for visitor engagement / user flows
      • Google Analytics for site traffic trends
      • Microsoft Clarity for site traffic trends
  • Marketing: Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Examples of these vendors include:
    • Google for advertising through Google Ads
    • Meta for advertising through Meta Business on properties such as Facebook, Instagram, Messenger & WhatsApp
    • Reddit for advertising through Reddit Ads
    • TikTok for advertising through TikTok for Business
    • Pinterest for advertising through Pinterest Ads
    • LinkedIn for advertising through LinkedIn Ads
    • Appsflyer for mobile app tracking

By declining marketing cookies, adverts you see will not be personalised to your interests anymore, as they will not consider information from your past online behaviour or purchase history. And any collected information will not be passed onto partners from the moment of opt-out.

 

4. SERVER SIDE DATA COLLECTION

When using server side tracking / conversion APIs for marketing purposes with the appropriate opt-in consent, the following data points are eligible to be processed:

  • Email Address (em): This is the email address of your MoreYoga account, which is hashed prior to sending to partners
  • Phone Number (ph): This is the phone number of your MoreYoga account if disclosed during account creation, which is hashed prior to sending to partners.
    • First Name (fn): This is the first name of your MoreYoga account if disclosed during account creation, which is hashed prior to sending to partners.
    • Last Name (ln): This is the first name of your MoreYoga account if disclosed during account creation, which is hashed prior to sending to partners.
    • Client IP Address (client_ip_address): The IP address of the browser corresponding to the event (HTTP headers).
    • Client User Agent (client_user_agent): The IP address of the browser corresponding to the event. Note: this information is automatically added to events sent through the browser/ pixel,but is configured to send through server events.
  • Ad Click Identifier (clickid): This relates to the specific unique identifier for a click engagement on an advertisement, which is stored under a 1st party cookie. For example on Meta, this is known as the _fbc cookie.
  • Browser ID (cookieid): This relates to the standard cookie set by the partner through their marketing tracking. For example on Meta, this is known as the _fbp cookie.

5. COOKIE MANAGEMENT

You can manage how cookies are placed on your device by us and our partners and change your related preferences at any time in the CookieBot icon on the left hand side of the website. Simply toggle the button to ‘Change your Consent’, then update accordingly. You may need to refresh your page for your new settings to take effect.

In addition, you can use your browser settings to accept or reject new cookies and to delete existing persistent cookies. You can also set your browser to notify you each time new cookies are placed on your device. You can find more detailed information about how you can manage cookies by referring to the ‘help’ section of your browser. Here you can find out how to manage cookies on popular browsers:  

Also, the operating system of your mobile device may allow you to control cookies through its settings function. Please refer to your relevant device manufacturer’s instructions for more information.

For further information about opting out of targeted advertising please also visit All About Cookies and Your Online Choices.

If you choose to disable some or all cookies, you may not be able to make full use of our website or mobile apps as it may disable some of our strictly necessary cookies. For example, you may not be able to proceed to checkout or use any of our products and services that require you to sign in.  

6. CHANGES TO THIS POLICY

We may update this Cookie Policy periodically. Changes will be posted on this page, and significant updates may be communicated via email.

7. CONTACT US

If you have any questions, concerns, or requests related to cookie policy, contact:

MoreYoga (MoreFit Ltd)
24B Quernmore Road, London, N4 4QX
Email: privacy@moreyoga.co.uk